“What is it about the double-breasted coat that I love it so much? It is a ‘strong’ look. It is like having a little more power without being ridiculous. The story of the double-breasted coat is that it used to be exclusively for the ‘high’ types, for the president or the manager. But we modernised it and now you can even wear it with jeans. It looks good on everyone if fitted correctly. If you look at the most stylish men in history, even the shorter ones like the Duke of Windsor or Humphrey Bogart always wore double-breasted because they knew it was more powerful.
My suggestion is to wear the double-breasted jacket very tight. I often reinforce the buttons used to close the front flap of the jacket with another button on the inside for added security because I like the waist to be very, very tight. I think the secret to looking good in a double-breasted jacket is that it should never be perfect. It should have a few lines across the front where it creases. I never button the inner flap because I like it to be imperfect. I like to think of the double-breasted coat as almost like a sweater, which looks beautiful when it is worn casual and imperfectly. Fred Astaire never buttoned the inner flap and his coat always looked fantastic. This way, you can move much better.”